Purpose of the position:
The Senior Communications Officer –supports the management communication function in keeping the World Vision employees at every level connected, informed on positive developments in the organization and supports the process of explaining and building shared understanding of the mission and vision of World Vision Tanzania. He/she is responsible for managing, developing products and tools facilitating channels of communication that promote information sharing and learning. The incumbent is also responsible for maintaining, updating and promoting the World Vision Tanzania website to internal and external audiences, especially donors. He/she will also develop and disseminate key communications resources for marketing, public awareness and management of emergencies.
The position is further responsible for supporting planning, development and delivery of World Vision communications strategy. He/she will oversee implementation of the communications brand policy for external and internal publics. Effective development of communications resources for external audiences, in the form of print publications and videos comprise one of the key roles. He/she will build capacity of key staff to improve effective communication within the organization. The incumbent is also responsible for promoting public visibility of the organization as well as building relations with media. This position will report to the Communications Manager.
The Senior Communications Officer will collaborate with:
The ND’s office.
Senior Leadership Team, Department Heads and Managers.
Area Development Program Block Leaders and Cluster Team Leaders.
The incumbent will also observe the mission and core values of World Vision and demonstrate a quality of spiritual life that is an example to others.
Major Responsibilities
Support development and roll-out of the internal and external communications framework, clearly identifying the messages, stakeholders, and channels of communications with a clear work-plan and budget to guide implementation.
Promote positive visibility within media channels, protect the image and reputation of the organization and build and maintain relationships with the media. Also provide support to visits of international media and other groups to WVT project sites.
Support generation of content for internal and external publications including: staff newsletter; annual report production, fact-sheets, capacity statements, calendars, diaries, Intranet, WVCentral platforms and Connections.
Reinforce strong brand presence and ensure application and consistency of WVI communications brand policy across all internal and external products and materials.
Develop resources as part of documentation (i.e. impact stories, videos and photos) to share on Support Office platforms, WVT intranet and website and for all staff usage.
Build capacity of WVT non-communicators in: story-telling, video capturing, photo-taking; and provide support to roll-out Sponsorship 2.0 and Community Introductory Videos for an enhanced donor experience.
Create content, update and maintain the WVT organizational website as a marketing platform for donor audiences. Also develop and maintain a photo database with an effective storage system.
Produce emergency communications messaging and products (web based situation reports, stories and photos) and ensure internal audiences are informed and updated in a timely manner.
Perform any other tasks as requested by the Communications Manager.
Qualifications: Education/Knowledge/Technical Skills and Experience
The following may be acquired through a combination of formal or self-education, prior experience or on-the-job training:
Minimum Qualification required: BA in journalism or communications/public relations from an Accredited University/college.
Experience:
Minimum of 4 years working experience part of which in an international context.
Preferred Qualification: Working experience an NGO, journalism or communications/public relations.
Technical skills/Abilities
English language fluency (written and verbal)
Excellent writing skills, with photographic and/or video skills also preferred
Ability to maintain effective working relationships with all levels of staff and public
High level of confidence and confidentiality
Ability to work under pressure to meet tight deadlines and yet be able to deliver high quality products
Experience in emergency communication and communication for grants acquisition will be an added advantage
Other Competencies/Attributes:
Must be a committed Christian, able to stand above denominational diversities.
Perform other duties as required
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